Customer Experience Research

Customer experience research (CX research) involves gathering insights into how customers perceive and interact with a company, its products, services, and overall brand. The goal is to understand customer needs, preferences, and pain points to improve satisfaction, loyalty, and business outcomes.

Our Offerings

• Understanding the Customer Journey
  Mapping the touchpoints and interactions customers have with a company across various stages—awareness, consideration, purchase, and post-purchase.

• Identifying Pain Points
  Analyzing moments where customers encounter friction or dissatisfaction in their experience.

• Measuring Satisfaction and Loyalty
  Tools like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) help quantify customer sentiment.

• Gaining Qualitative Insights